Tianjin Brands Such as Honda and Toyota Rolled Out Time-limited Promotions to Further Stimulate Purchases

It is understood that in late July, several well-known automobile brands in Tianjin launched time-limited purchase promotion activities, aiming to stimulate consumers' car-buying enthusiasm. Zhang, a manager of a Honda 4S store in Tianjin, said that during July 25-31, Honda new vehicles could enjoy a maximum purchase subsidy of 80,000 yuan under the promotional policy.

At the same time, Toyota's 4S store in Tianjin also launched a weekend bargaining activity. Consumers could select their favorite models online between 9-12 am on the last Saturday of July and participate in bidding at a price 1,000 yuan lower than other bidders on average to drive away vehicles at bargain prices.

One Marr electric vehicle in Tianjin also rolled out a buy-one-get-one-free promotional policy for July 31st that day only. Customers who successfully completed a new car transaction before 2 pm could get another same model vehicle for free as a backup vehicle and use it free of charge for one year during the rental period.

These time-limited heavy discounts undoubtedly provided another good opportunity for latecomers to purchase vehicles. Automotive industry practitioners in Tianjin said that brands will continue to roll out short-term special price promotion policies in August to achieve joint sales growth in the market.

#Bolstered by Policies, Tesla Sales in Tianjin Hit Another Historic High

According to a 4S store manager of Tesla's general distributor in Tianjin, affected by the country's new energy vehicle subsidy policies, Tesla's sales in Tianjin hit another historic high in July. Among them, single-month sales of Model Y electric SUV alone exceeded 600 vehicles, and daily sales of over 100 vehicles have become the norm for other models.

Tesla China Region President Wang Juan analyzed that although the country lowered the standards for new energy passenger vehicle purchase subsidies from July 1st, Tianjin, as a pioneer city for promoting electric vehicles, still retains a 20,000 yuan purchase subsidy. This has stimulated Tesla consumers' enthusiasm for early orders to a certain extent.

At the same time, Tesla is gradually rolling out residual value protection plans guaranteeing 2-3,000 yuan above comparable models. In addition, Tesla's super charging station network in North China is also improving rapidly, further unleashing consumer car purchase intentions.

It is understood that in August, Tesla will fully roll out regular maintenance and care services at the 1,000 yuan level for more in-stock models to boost sales. Tesla is also accelerating the commissioning of the second generation of super charging stations in Tianjin to meet the growing charging demand.